Sports PR & media relations
We craft compelling press releases, pitch your stories to journalists and build relationships with South African sports media to ensure consistent, positive coverage.
- Broadcast
- Digital
South Africa's sports PR agency
We put your sports brand in the spotlight
POD Media is a specialist sports PR, media relations and communications agency. We get your team, event or sports business featured across TV, radio, digital and print, reaching the audiences that matter most.
- Hollywoodbets DolphinsCricket
- Durban's Super GiantsSA20
- Betway SA20Cricket
- SA Rugby LegendsRugby
- FNB Emeris RugbyVarsity rugby
- Dusi Canoe MarathonPaddling
- N3TC Drak ChallengeCanoeing
- Euro Steel Drak DescentMTB
- KZN Golf UnionGolf
- B-Active EventsEvents
- Sport for LivesSport
- MedMech EngineeringPartner
What we do
Coverage across every channel
Six services, one focus. Everything we do is built for sport and for the South African media that covers it.
Broadcast & radio promotion
Nick presents sport on radio in KZN and has strong ties to broadcast media nationally. We use those relationships to secure on-air features, interviews and mentions.
- Radio
- TV
Digital & social strategy
Content plans that grow your following, drive engagement and amplify your stories across Instagram, X, Facebook and LinkedIn.
- X
Event media management
From pre-event buzz to post-event wrap-ups: accreditation, press conferences, live updates and post-event coverage at your sporting event.
- Accreditation
- Press conferences
- Live updates
Content & copywriting
Match reports, newsletters, website content and sponsor reports, written with the authority that only comes from real sports knowledge.
- Match reports
- Newsletters
- Sponsor reports
Sponsorship & activation
We help brands and sporting bodies get full value from sponsorship deals through coordinated PR, media exposure and activations that deliver measurable ROI.
- PR campaigns
- Activations
- ROI reporting
Why POD Media
We speak sports.We know media.We deliver results.
Most PR agencies are generalists. We are 100% focused on sport, which means deeper journalist relationships, sharper storytelling and more effective campaigns.
Sports-only focus
Every contact, strategy and insight we have is built specifically for sports media in South Africa.
Insider broadcast access
Our director presents sport on KZN radio and has ties to stations around the country, so your story gets heard.
Agile & hands-on
As a boutique agency, you deal directly with senior expertise. We move quickly, communicate clearly and are always available.
Measurable exposure
We track and report every placement, reach and engagement metric so you can see the value we deliver.
On the mic
Nick Tatham
Founder & Director, POD Media
East Coast Radio · Drive15:00–18:00 SAST
MonOn air
TueOn air
WedOn air
ThuOn air
FriOn air
SatMatch day
SunMatch day
Meet the director · 10+ years in sports media
You work directly with Nick
Nick Tatham founded Point of Difference Media in 2023, bringing over a decade of hands-on sports communications experience to every client he works with.
Nick presents sport on East Coast Radio's Drive Show (Monday to Friday, 3–6pm) and has built strong ties to radio media across KZN and nationally, giving POD Media regular, direct access to broadcast platforms that very few agencies can match.
His career has taken him through cricket, rugby, paddling and a wide range of other sporting codes, from national franchises to grassroots events. He understands what makes a good story, who to tell it to, and how to make it land.
No account managers or middlemen. Senior-level expertise from day one.
- Cricket
- Rugby
- Paddling
- Golf
- Trail
- Radio
How we work
From first call to full coverage
A straight process with no jargon. You always know what is happening and what it delivered.
- 1
Discovery call
We start by understanding your brand, goals, target audience and the stories you want to tell.
- 2
Strategy & plan
A bespoke media and PR strategy: the right channels, angles and timelines to maximise your coverage.
- 3
Execute & place
We pitch your stories, manage relationships and activate campaigns across broadcast, digital and print.
- 4
Report & grow
Clear reports on coverage and reach. We review results, refine the approach and keep building.
Our clients
Trusted by SA's leading sports brands
From national cricket franchises to iconic endurance events, we have worked with some of South Africa's most recognisable names in sport.
Hollywoodbets DolphinsCricket · KZN franchise
Durban's Super GiantsCricket · SA20 franchise
Betway SA20Cricket · T20 league
SA Rugby LegendsRugby · National association
FNB Emeris RugbyRugby · University competition- KZN Golf UnionGolf · Provincial body
Dusi Canoe MarathonPaddling · Iconic SA event
N3TC Drak ChallengeCanoeing · Endurance event
Euro Steel Drak DescentMountain biking · Euro Steel Events
B-Active EventsEvents · Organiser
Sport for LivesSport
MedMech EngineeringCorporate partner
Ready to get your sports brand noticed?
Whether you run a sports team, organise an event or represent a brand in sport, POD Media can get you the media exposure you deserve.
Get in touch
Let's talk about your media goals
Fill in the form and Nick will get back to you within 24 hours. We work with sports teams, event organisers, governing bodies and sports-facing brands across South Africa. No enquiry is too big or too small.
- ContactNick TathamFounder & Director
- Emailnick@podmedia.co.zaEmail us anytime
- BasedDurban, KwaZulu-NatalServing clients nationally
- On airEast Coast Radio DriveMon–Fri, 3–6pm